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Setting up an account

Setting up an account: Google AdWords Essential Training
Setting up an account: Google AdWords Essential Training

Join for an in-depth discussion in this video Setting up an account, part of Google AdWords Essential Training.

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Skill Level Beginner
3h 4m
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Q: What are ad formats?

A: Formats of your ads are also known as Ad Extensions. Your ad format score will depend if you're using any ad extensions. The format of the ad will look different depending on the type of extension used to display information about your business, such as a phone number, consumer ratings, or your website's domain in the headline.
 
Google takes these formats, and their effectiveness on your target market, into account when it calculates your Quality Score.
 

Q: This course was updated on 1/04/2016. What changed?

A: We added one new movie covering the Audience Insights feature.

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