Join Dina Shapiro for an in-depth discussion in this video Make your website design inviting, part of Lead Generation Foundations.
- You've convinced people to visit your website, once they arrive you have to make sure your design invites them in and the information makes them stay. The first two tactics I want to cover have to do with your customers first impressions. Only include relevant pages and information in order of priority in your overall website design. Don't clutter the design with unnecessary information. You want your customers to feel invited to really read through your site.
The simpler the overall design, the better the customer experience. Figure out the right balance of information and visuals and leave plenty of white space. The homepage should clearly explain what you do and what makes you different and better than the competition. The homepage can include your company's purpose, how your business helps customers, and maybe a link to your most recent offer or content. After first impressions customers need to be able to navigate your site easily to find what they need.
The navigation tabs should be obvious from the homepage and direct customers quickly and easily to the information they seek or the action they want to take. Your navigation could include services, testimonials, values, or a blog. But keep in mind that the fewer items at the navigation tab the better. So focus on what's really important. Each page within your site should include a concise headline so customers know how to find what they need. Headlines should be accurate and relevant and lead onto relevant copy.
As customers navigate your site it should feel consistent with other marketing collateral they see from your company. Visuals should align with your brand guidelines, your text font, colors, and overall style, because customers expect an unified, consistent brand experience. Use a lot of high quality visuals. Infographics, photos, videos, illustrations, or maybe even comics to communicate key messages and customer benefits. To entice customers to learn more about your business make sure your website design is inviting, so they'll want to spend time on your site.
Finally, discover how to monitor your customer's experience after the sale, reward their loyalty, and measure your program's performance. By the end of the course, you'll have the tools and action plan to keep optimizing your lead generation strategy and expand your customer reach.
- Setting goals
- Publishing engaging content
- Creating compelling offers and calls to action
- Optimizing landing pages
- Developing databases
- Transforming leads into customers
- Making the purchase process clear and simple
- Monitoring social channels
- Measuring results