Author
Brad Batesole
Updated
9/5/2017Released
6/20/2015Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.
Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Understanding Quality Score and the auction system
- Setting realistic expectations for your AdWords campaigns
- Creating an AdWords account
- Researching keywords with the Keyword Planner tool
- Setting campaign budgets and bidding
- Writing great ad headlines and copy
- Using ad groups
- Creating and exporting reports
- Measuring ROI
- Setting up Google Analytics for conversion tracking
- Optimizing ads
- Adjusting bids
- Creating a remarketing campaign
- Using ad extensions
Skill Level Beginner
Duration
Views
- [Voiceover] Hi, I'm Brad Batesole and welcome to Google AdWords Essential Training. In this course I'm going to walk you through the ins and outs of setting up your first AdWords account. This includes everything from learning about how AdWords works to learning how to optimize your efforts. Along the way I'll show you how to set up your first text ads to bring targeted visitors to your page. I'll touch on the foundations of selecting and researching appropriate keywords and will explore the intricacies of how campaigns, ad groups, and ads are structured.
We'll also explore ways to measure your results including integrating with Google Analytics and setting up for marketing. Together we'll even be looking at setting up experiments using advertising extensions, and reviewing key strategies for building converting ads. Whether you're looking to start advertising for your local business or an online storefront, you'll find the skills you need to connect with your customers online all in this course. Let's get started!
Q: What are ad formats?
Q: This course was updated on 1/04/2016. What changed?
A: We added one new movie covering the Audience Insights feature.
Q: This course was updated on 06/29/2017. What changed?
A: The following topics were updated: an overview of AdWords, where ads appear, understanding the AdWords structure, understanding quality score and the auction system, choosing a campaign, an overview of ad extensions, advanced campaign settings, writing your text ad, and creating an ad group and adding keywords. In addition, new videos were added that cover creating text ads and finalizing a campaign.
Q: This course was updated on 09/05/2017. What changed?
A: New videos were added that cover upcoming changes to AdWords, brainstorming keyword ideas, using Google Keyword Planner for ideas, getting keyword search volume with Google Keyword Planner, and targeting on AdWords by household income. In addition, the following topics were updated: setting up an account, targeting with keywords, connecting Google Analytics, and setting up campaign experiments.
-
Introduction
-
Welcome1m 1s
-
Before getting started2m 32s
-
-
1. Pay-Per-Click Advertising
-
An overview of AdWords5m 23s
-
Where ads appear2m 54s
-
Benefits to using AdWords3m 46s
-
-
2. Before Getting Started
-
Define your business4m 31s
-
Define your product1m 52s
-
Define your customers3m 31s
-
-
3. Getting Started with AdWords
-
Setting up an account3m 34s
-
Exploring the interface6m 54s
-
A look at AdWords Express2m 13s
-
-
4. Researching Your Keywords
-
How keywords work5m 16s
-
Using Google Keyword Planner12m 52s
-
Targeting with keywords7m 14s
-
-
5. Creating Your First Campaign
-
Selecting your audience5m 4s
-
Deciding on bid settings6m 42s
-
An overview of ad extensions6m 37s
-
Advanced campaign settings2m 27s
-
6. Creating Your First Advertisement
-
Writing your text ad4m 23s
-
Creating text ads2m 28s
-
Finalizing a campaign1m 49s
-
-
7. Monitoring Your Advertisements
-
A look at reporting8m 44s
-
Understanding ROI2m 12s
-
-
8. Advanced Advertising Tracking
-
Connecting Google Analytics4m 23s
-
-
9. Key Optimization Strategies
-
Key optimization tips5m 14s
-
10. Going Beyond the Basics
-
Reviewing bid adjustments5m 23s
-
Audience remarketing4m 46s
-
Using ad extensions2m 21s
-
-
Conclusion
-
Goodbye1m 2s
-
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Welcome