is now LinkedIn Learning!

To access courses again, please join LinkedIn Learning

All the same content you know and love

Plus, personalized course recommendations tailored just for you

All the same access to your Lynda learning history and certifications

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation

Google AdWords Essential Training (2017)

Welcome: Google AdWords Essential Training (2017)
Welcome: Google AdWords Essential Training (2017)
Skill Level Beginner
3h 28m
Show More Show Less
Resume Transcript Auto-Scroll

Q: What are ad formats?

A: Formats of your ads are also known as Ad Extensions. Your ad format score will depend if you're using any ad extensions. The format of the ad will look different depending on the type of extension used to display information about your business, such as a phone number, consumer ratings, or your website's domain in the headline.
Google takes these formats, and their effectiveness on your target market, into account when it calculates your Quality Score.

Q: This course was updated on 1/04/2016. What changed?

A: We added one new movie covering the Audience Insights feature.

Q: This course was updated on 06/29/2017. What changed?

A: The following topics were updated: an overview of AdWords, where ads appear, understanding the AdWords structure, understanding quality score and the auction system, choosing a campaign, an overview of ad extensions, advanced campaign settings, writing your text ad, and creating an ad group and adding keywords. In addition, new videos were added that cover creating text ads and finalizing a campaign.

Q: This course was updated on 09/05/2017. What changed?

A: New videos were added that cover upcoming changes to AdWords, brainstorming keyword ideas, using Google Keyword Planner for ideas, getting keyword search volume with Google Keyword Planner, and targeting on AdWords by household income. In addition, the following topics were updated: setting up an account, targeting with keywords, connecting Google Analytics, and setting up campaign experiments.

Skills covered in this course
Lead Generation Mobile Marketing PPC Marketing Google Ads

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving and will be automatically redirected to LinkedIn Learning to access your learning content.