Join Brad Batesole for an in-depth discussion in this video Define your customers, part of Google AdWords Essential Training.
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- At this stage, we understand our goals and our product.…It would be a waste of time to peruse the wrong audience.…The best audience is the one that needs…your category of product,…and the audience that is looking for dog grooming,…for example, might not be the same audience…that's looking for cat grooming.…When I start any advertising endeavor,…I like to outline the type of customer I'm targeting,…specific to the product that I want them to buy.…You can do this by creating descriptive Personas.…There's a lot of ways that you can go about…deciphering the Personas of your users,…if you've got an existing customer base,…you can conduct surveys and mind your data for patterns.…
If you're just starting out,…you'll have to make some educated assumptions.…To do that, let's start with a simple exercise.…We're going to outline three desired…or typical customers of yours.…Pull out a piece of paper,…and then close your eyes and picture…three different customers interacting with your product.…Now, write down the three names that come to your mind…
Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.
Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!
- Understanding Quality Score and the auction system
- Setting realistic expectations for your AdWords campaigns
- Creating an AdWords account
- Researching keywords with the Keyword Planner tool
- Setting campaign budgets and bidding
- Writing great ad headlines and copy
- Using ad groups
- Creating and exporting reports
- Measuring ROI
- Setting up Google Analytics for conversion tracking
- Optimizing ads
- Adjusting bids
- Creating a remarketing campaign
- Using ad extensions
Skill Level Beginner
Bing Ads Essential Trainingwith Joseph Kerschbaum1h 44m Beginner
Advanced Google AdWords Tips and Trickswith David Booth56m 54s Advanced
1. Pay-Per-Click Advertising
2. Before Getting Started
3. Getting Started with AdWords
4. Researching Your Keywords
5. Creating Your First Campaign
6. Creating Your First Advertisement
7. Monitoring Your Advertisements
8. Advanced Advertising Tracking
9. Key Optimization Strategies
Key optimization tips5m 14s
10. Going Beyond the Basics
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