Join Dayna Rothman for an in-depth discussion in this video Curating content, part of Content Marketing Foundations (2015).
- A great way to get more content without actually having to create each and every item, is by curating your content. Sometimes you might have trouble creating all of the content you need. This could be because you have a small team, a small budget, or a lack of time. Curated content helps you do more with less money and less time. So what is content curation? Content curation is content written by others, which you then organize and share with your own audience.
So what type of content can you curate? These could be relevant articles or blog posts that work for your business, different industry "best of" lists, trend highlights, or news roundups. Where can you find this content? This type of content can often be found through large brands that have quite a following, brands that discuss relevant topics, customers and partners, and make sure to change it up. Also make sure that if you are curating content from any brands, that you are supplying a link to link back to the orignal article.
Where can you use curated content? There's a lot of places where you can use curated content for your content strategy. Consider curating content for your blog, to share on social media, you can curate content for email sends, or even your website. So let's take a look at a content curation example. So this is from the Content Marketing Institute, and it happens to be a Pinterest board. So CMI has taken infographics from a variety of different companies to curate a board of infographics based on various content topics.
This is just an example on social media, but you could have a similar board on your blog or on your website. Content curation is a great way to do more with less, particularly if you have a budget or a small team. So go out, research content from relevant brands, and start to curate.
The course explores creating a content plan, choosing content types, and developing an editorial calendar. It also explains how to write, edit, and design content, as well as choose the right mix of content and curate it for maximum impact, and closes with tips on measuring the impact of your content marketing efforts.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- What is content marketing?
- Hiring a content marketing team
- Creating buyer personas
- Developing a brand voice
- Setting goals
- Creating a content plan
- Writing, editing, designing, and curating content
- Promoting content on various channels
- Tracking performance