Join Brad Batesole for an in-depth discussion in this video Connecting Google Analytics, part of Google AdWords Essential Training.
- If you've got a website, and you're…running AdWords campaigns, then…there's a pretty good chance that you've…also got a Google Analytics account.…And one of the most powerful features of AdWords…is its ability to integrate with Google Analytics.…Now, you might be thinking that the AdWords…system is already throwing more…data at you than you can bear.…But at the same time, you can get…powerful metrics by integrating your AdWords…account with your Google Analytics account.…So, why exactly should you link these together?…Well, there's a lot of important questions…that AdWords by itself can't answer.…
AdWords was never intended to be an analytical solution.…By default, its only responsibility is to keep track…of everything that happens right up to the click.…Things like, how many times your ad is shown,…from what search queries, or on what websites.…It tracks which ad was shown in response…to which bid, how much you were charged…for the click, and specific data like that.…But, after the click, well, AdWords loses the visitor.…
Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.
Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!
- Understanding Quality Score and the auction system
- Setting realistic expectations for your AdWords campaigns
- Creating an AdWords account
- Researching keywords with the Keyword Planner tool
- Setting campaign budgets and bidding
- Writing great ad headlines and copy
- Using ad groups
- Creating and exporting reports
- Measuring ROI
- Setting up Google Analytics for conversion tracking
- Optimizing ads
- Adjusting bids
- Creating a remarketing campaign
- Using ad extensions
Skill Level Beginner
Bing Ads Essential Trainingwith Joseph Kerschbaum1h 44m Beginner
Advanced Google AdWords Tips and Trickswith David Booth56m 54s Advanced
1. Pay-Per-Click Advertising
2. Before Getting Started
3. Getting Started with AdWords
4. Researching Your Keywords
5. Creating Your First Campaign
6. Creating Your First Advertisement
7. Monitoring Your Advertisements
8. Advanced Advertising Tracking
9. Key Optimization Strategies
Key optimization tips5m 14s
10. Going Beyond the Basics
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