Join Brad Batesole for an in-depth discussion in this video Choosing a campaign, part of Google AdWords Essential Training.
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- In the next several movies we're going to look…at creating a campaign for the Landon Hotel.…Now, we're back in the account we created earlier…and as you can see, it's a blank slate.…From your AdWords account,…you'll navigate to the Campaigns tab…and if this is your first time creating a campaign,…you're going to get this button…in the upper left-hand corner called,…"Create your first campaign".…I'll go ahead and select that now.…This is the menu that you'll see…after you select that button.…But what I wanna do is show you what this page looks like…after you've gone ahead and set up your first campaign.…
So as you go about creating additional campaigns,…you'll know what to expect.…And to do that, I'm going to quickly create a campaign…and then I'll bring you back to your Campaigns dashboard.…Now this is typically what it looks like…when you come in to create your campaign.…Again, here I'm in the Campaigns tab…but as you can see, we've already created…a very generic campaign called Campaign #1.…Here on the left-hand side of the screen,…
Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.
Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!
- Understanding Quality Score and the auction system
- Setting realistic expectations for your AdWords campaigns
- Creating an AdWords account
- Researching keywords with the Keyword Planner tool
- Setting campaign budgets and bidding
- Writing great ad headlines and copy
- Using ad groups
- Creating and exporting reports
- Measuring ROI
- Setting up Google Analytics for conversion tracking
- Optimizing ads
- Adjusting bids
- Creating a remarketing campaign
- Using ad extensions
Skill Level Beginner
Bing Ads Essential Trainingwith Joseph Kerschbaum1h 44m Beginner
Advanced Google AdWords Tips and Trickswith David Booth56m 54s Advanced
1. Pay-Per-Click Advertising
2. Before Getting Started
3. Getting Started with AdWords
4. Researching Your Keywords
5. Creating Your First Campaign
6. Creating Your First Advertisement
7. Monitoring Your Advertisements
8. Advanced Advertising Tracking
9. Key Optimization Strategies
Key optimization tips5m 14s
10. Going Beyond the Basics
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