- Planning for a marketing campaign
- Writing the situation analysis
- Writing the strategic, tactical, and budget sections of the plan
- Leveraging your plan
Skill Level Beginner
- Whether you're marketing a new product, a new service or even marketing yourself, you'll be more successful if you take the time to write an effective marketing plan. After all, there's a lot at stake when you're trying to market something. I'm Drew Boyd and I've been in the marketing profession for over 30 years. I teach marketing to graduate students and I help companies improve their marketing effectiveness. In this course, I'll share with you a framework for writing a marketing plan. I'll show how to analyze a market, describe your strategies and outline tactical marketing programs that link to your strategy.
I'll also share how to organize a cross-functional team to help you create a marketing plan. If you work in marketing now, this course can help you sharpen your Plan A skills. If you're thinking about moving into marketing as a career, understanding how to write a marketing plan is an essential first step.