Join Drew Boyd for an in-depth discussion in this video Using the exercise files, part of Writing a Marketing Plan.
- If you're a lynda.com member then you'll have access to the exercise files for this course. I've included templates for the various parts of a marketing plan that you'll learn about as well as templates for creating marketing programs. These files will help guide you as you go through the course.
- Planning for a marketing campaign
- Writing the situation analysis
- Writing the strategic, tactical, and budget sections of the plan
- Leveraging your plan