Note: Because this is an ongoing series, viewers will not receive a certificate of completion.
Skill Level Beginner
- [Instructor] I'm thinking about doing some shopping. Want to meet me at the mall? No, I'm not talking about your average bricks and mortar retail shopping center. I'm thinking about that new digital mall, Pinterest. According to a recent report, nearly half of Pinterest users discover new products on the platform versus just 11% of users on Instagram. And Pinterest is taking that seriously by rolling out new ecommerce products that make it easier for customers to find and buy the things they want without ever having to leave the app. Visual search has been popular on Pinterest since 2017, and they've recently beefed that up with an AI-powered feature called Complete the Look that gives fashion and decor recommendations based on understanding the images and location in a photo. For instance, if users are looking at a picture of the beach, they'll be presented with ideas for say, bathing suits, sunglasses, or sun hats. This gives brands a great opportunity to get your products in front of customers at just the right moment of interest. Pinterest is also launching More from Your Brand, a promote option featured under product pins. When users click, they'll be taken to your catalog where they can browse your offerings, check out prices and color options, and even buy something right on the app. Pinterest is also customizing its home page by offering customers Picked for You suggestions based on interests and past behavior. And now brands have the freedom to create and manage your ads right from your smart phone. Pinterest's new mobile ad tools let you select one of your pins and develop a campaign around it with either custom or automated targeting and budget options. You can promote video pins, carousel ads, and other formats. Now, brand managers on the go can reach customers on the go more quickly and effectively. And that sounds like a match made in ecommerce heaven.