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Skill Level Beginner
- [Instructor] Voice search is changing our path to discovery. Instead of typing or tapping, we talk. And now the audio responses we get from smart speakers are being enhanced by video. And that could provide another opportunity for your brand. Amazon launched the second generation of its Echo Show device, which, in many ways, resembles a tablet. It's got a 10 inch screen and browsers built in, so you can interact with websites, watch videos on YouTube, or stream TV.
And you can also have a live video chat on Skype. Facebook also made interactive video front and center on its new Portal and Portal Plus devices. They let you video chat via Messenger and integrate with Alexa. And it has a camera built-in that follows users as they move around a room. But is a tracking camera something you'd want in your home? Facebook knew it had a trust barrier to overcome when it launched the Portal, so it made privacy and security front and center.
Google's new Home Hub also lets you watch video and gives users a visual mission control for all the connected devices in your home. And when people aren't using it, it becomes an interactive photo frame, curating a selection of the photos you've shared with Google. But you can't have a video chat because there's no camera built in. We'll have to watch to see what they do in the next iteration. So how do brands jump in? Well, you start by asking how digital assistant videos can help your customers.
Then, brainstorm and test ideas that emphasize conversations and interactions over ads. For instance, could you create a cute, animated service chat bot that helps people out in a fun and entertaining way? What about a series of videos triggered by a question to guide customers through DIY projects step-by-step? And how about a virtual chef that personalizes recipe requests and cooking tips? There's a blue sky of possibilities out there for imaginative, customer-centric brands.