Digital Marketing Trends

- [Instructor] If you're in B2C marketing, you probably pay attention to the annual Consumer Electronics Show, where tech products and innovations are presented and launched. CES takes place at the start of each year and sets the stage for many of the cool new devices and apps on the horizon. It also features a few ideas that never quite make it off the digital drawing board. Regardless, there are always some great takeaways from the event, and this year, once again, it was all about AI. Google used CES as a opportunity to showcase its own-powered Interpreter Mode. Here's how it works. Say you have two people who speak different languages and they're trying to have a conversation. The app acts like a real-time interpreter and translates what one party says to the other. You can imagine the uses for the travel and hospitality industries and for global business too, for that matter. And your company may want to check out how translations of your messages play out on Interpreter to ensure they convey what you want. Digital voice assistants were also big, with the two main players, Google and Amazon, battling each other over device supremacy. Each company seems to be working overtime, lining up partners to integrate digital voice applications into their brand's products. And companies may be forced to choose between one or the other. If that happens to you, you'll need to come up with alternative strategies to reach customers who may be using the digital voice assistant you're not on. And then there's Apple, which announced it's opening its content and voice products to companies that want to integrate Siri into their offerings. Why now? Perhaps Apple was thinking about another hot item at CES, 5G technology. 5G is the next or fifth-generation of mobile Wi-Fi. What makes it so special? Well, the download and upload speeds are considerably faster which is good news for big AI-powered apps, games, and movies. Finally, one reporter decided to check out the more let's call them offbeat offerings and imagine what a day using them might be like. These include smart pillows, smart showers, smart toilets, smart mirrors, smart wardrobes, and even smart shoes that alert your contacts if you fall, and a smart belt that keeps track of your weight. Now, maybe I'm too analog, but having my belt insult my snack choice doesn't sound like a lot of fun to me. Besides, I don't want the devices in my smart home ganging up on me because they may think I'm not as smart as they are.