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About the Author
Mark Fidelman is the chief marketing officer at LeadPoint, Inc.
In his current role at Fanatics Media, Mark oversees brand strategy, marketing operations, and consumer engagement as the company continues to expand into new marketing and sales categories.
Throughout his career, Mark has led and spearheaded some of the industry's most recognizable marketing campaigns across digital, ecommerce, mobile, and experiential, including Silicon Valley marketing campaigns for eBay, Oracle, IBM, and Microsoft, as well as brands like 24 Hour Fitness, Staples, Domino's Pizza, and Jack in the Box.
As a CMO, he helps Fortune 1000 companies achieve their revenue goals by identifying their target audience with precision and telling the right story, at the right time, in the right channel, using the right content.