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About the Author
Mark Burgess is a best-selling author, TEDx speaker, and marketing expert.
Mark is the president of Blue Focus Marketing, a leading customer experience consultancy, delivering content marketing and integrated marketing solutions to customer-centric organizations. In an era of marketing transformation, brands must be focused on the strategic integration of all marketing communication touchpoints. His framework for solving the IMC challenges brands face today is called brand choreography.
Mark is the coauthor of the best-selling book The Social Employee: How Great Companies Make Social Media Work, and an experienced digital marketer, content marketing strategist, speaker, and educator. He delivered a TEDx talk: "The Rise of the Social Employee," and published an influential article in Rutgers Business Review on "Shaping the Future: The New Social Ecosystem."
Mark's career spans marketing, professional services consulting, and education, including senior marketing roles at PwC, McCann, and AT&T. He has been listed on Forbes Must-Follow Marketing Minds and is a Top 50 Content Marketing influencer. In addition, Mark is an expert trainer for the American Marketing Association (AMA)—delivering content marketing and integrated marketing workshops—as well as an adjunct marketing professor teaching MBA courses at Rutgers Business School Executive Education. He is also a contributor to Wharton's Advertising 2020 project, and has won two EFFIEs for marketing excellence. Follow him on Twitter @mnburgess, @SocialEmployee, and @BlueFocus.