Prime Studio Product Design - Preview

(rapid upbeat music) - There's maybe a misconception in design that sometimes there's the right answer, and I think that there is not only one solution to any design problem. (rapid upbeat music) As a design firm, you often end up in the conduit between the Marketing Department, the Engineering Department, perhaps the eventual manufacturer, so you develop a skill set which allows you to think holistically about the product and that's the same type of thinking which I think you need when you're creating brands from scratch.