The importance of consistency

- One of my favorite newsletters is put out by…marketing expert Christopher S. Penn,…and he sends it out every Sunday night.…It's something I look forward to at the end of my weekend,…and I know it will always be there.…While you certainly don't have to put out…a newsletter this often,…you do need to focus on being consistent…with a schedule you decide on.…We've all ready discussed a MailChimp.…How to create a template.…And, here you can see we've created a newsletter…that's ready to be sent out.…When we click Next, we're provided with feedback…about the newsletter before we send it out.…

What I want to highlight is that…if you scroll down the screen,…you're presented with the option to click Schedule,…and can choose a specific date and time…that the newsletter will be sent out.…This is extremely helpful if you want to create…the newsletter a head of time,…but want to arrive in subscribers inboxes…at a date and time in the future.…Be realistic in your editorial planning.…Sending out a good weekly newsletter…might be more work than it's worth…