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Why to segment your email list

Why to segment your email list: Optimizing Marketing Emails
Why to segment your email list: Optimizing Marketing Emails

A successful email marketing campaign should be broken up into smaller pieces, or segments. Sending an email to all your customers more likely than not results in weak results. In this video tutorial, Mike talks about how the best way to increase these results is through audience segmentation and offers some considerations for how to begin your segmentation profiles.

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Skill Level Intermediate
1h 6m
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