The timing of an email can be the single most important factor to determine campaign success. With so much competition for your inbox, getting to your reader at the right time is difficult, but not impossible. In this video Mike discusses a few tips you can use to decide when is the optimal send and receipt time for your email open rates.
- [Voiceover] After every e-mail conference I attend,…I'm always asked the same question.…"Mike, when's the best time to…"send my marketing e-mails?…"I've read that Thursday 3pm eastern is optimal."…Not to burst your bubble, folks,…but there really is no best time to…send your specific message.…However there are a few things to consider…to help you determine your own best time.…Tip number one, the more information you…have on your customers, the better.…Different audiences react differently.…This really shouldn't be a surprise, should it?…Sending an e-mail to someone at the same time,…regardless of where they live,…will result in different open rates.…
After all, 6am in Los Angeles is 9am in New York,…so while the Angelinos are just waking up,…their inboxes are filling up, but the Manhattanite…might actually be checking their…morning e-mails at that exact moment.…Think of how the data you have…about those users might impact their…propensity to open an e-mail.…Tip number two, mobile opens.…If you want a user from a big city…
Author
Michael Duquet
Released
4/7/2016Optimization strategist Michael Duquet helps you take your newsletters and eblasts and refine them into targeted, revenue-generating emails that your customers actually want to read. He walks you through choosing the best tool for your company, defining your micro and macro goals, and creating a believable sender persona. Then, he goes deep into segmenting: creating granular lists based on demographics (such as geolocation, gender, income, or industry) and behaviors (such as purchases, emails read, or clicks). He also reviews the best practices for mobile emails, including eye flow and the role of images and video. Finally, he shows how to perfect your engagement with tips on writing effective subject lines, placing your calls to action, and sending emails at the right time.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up email for the best screen resolution
- Getting the right email marketing tools
- Defining the customer contact journey
- Sending onboarding emails
- Researching emails
- Segmenting emails
- Building your persona
- Optimizing emails for mobile viewing
- Optimizing the subject line
- Sending email at the right time
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome58s
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What you should know1m 52s
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1. Email Marketing Tools and Setup
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Optimal screen resolutions2m 49s
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2. How Email Fits into Marketing
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3. Manage Your Audience
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Segmenting based on behavior2m 33s
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4. Build Your Persona
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Brand vs. personality2m 54s
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Choose the right sender3m 20s
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Personalize automated emails2m 41s
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5. Optimize for Mobile
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Eyeflow for mobile emails2m 18s
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GIFs and video on mobile2m 23s
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6. Engagement Tips
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Subject lines3m 3s
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Addressing the fold2m 5s
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Timing of emails2m 45s
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Newsletter tips3m 13s
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Conclusion
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Next steps1m 51s
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Video: Timing of emails