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Subject lines

Subject lines: Optimizing Marketing Emails (2016)
Subject lines: Optimizing Marketing Emails (2016)

Your email subject line is what “hooks” the reader into reading your message, so it needs to not only appeal to the reader but also stick out from all those other hundreds of marketing emails many customers receive each week. In this video Mike offers four solid tips to help you create better subject lines for every email campaign, without falling into the trap of misleading or “clickbait” subject lines that may get clicks, but also create a bad user experience.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 6m
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