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Small business vs. enterprise-level tools

Small business vs. enterprise-level tools: Optimizing Marketing Emails
Small business vs. enterprise-level tools: Optimizing Marketing Emails

As an email marketing artist you can create copy that conveys the message you want to promote, but in order to be the craftsman it’s important to use the right tools. Not every organization has the same structure, challenges and requirements. Similarly, while every email service provider effectively does the same thing - namely, send emails in bulk - not all providers are the best fit for every type of organization. Some providers specialize in offering large business features like security and reporting extras, while others are there to help small-to-medium businesses get creative, with templates and suggestions for email marketing strategy. In this course Mike showcases a few of his favorite email service providers, why he likes them, who they’re intended for and how you can figure out what provider is right for your company.

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Skill Level Intermediate
1h 6m
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