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Segmenting based on demographics

Segmenting based on demographics: Optimizing Marketing Emails (2016)
Segmenting based on demographics: Optimizing Marketing Emails (2016)

The importance of demographics — or the statistical data relating to a specific group of people — cannot be understated for marketers. Speaking to the right audience, on their terms and sending a message they’re not only likely to receive, but welcome, has never been more important than this current age when there is so much competition for a reader’s attention. Different life conditions and factors impact someone’s perception of the world, and marketers need to follow suit. In this video Mike discusses why demographics matter to you the email marketer. He introduces the top five must have demographic considerations and ends with five extra demographic data sets that you can use to really propel your campaigns to the next level.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 6m
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