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Segmenting based on behavior

Segmenting based on behavior: Optimizing Marketing Emails (2016)
Segmenting based on behavior: Optimizing Marketing Emails (2016)

If you are able to catch qualified users at the right time in the buying process, you can overcome objections, re-engage them through a winning offer via email, increase your brand reputation and hopefully increase their lifetime value. In this video Mike beings by talking about why behavior should matter to you, then addresses five core behaviors you can use to segment your email database, as well as a few other luxury item behaviors that most marketers will overlook.

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Skill Level Intermediate
1h 6m
Duration
130,683
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