Lynda.com is now LinkedIn Learning!

To access Lynda.com courses again, please join LinkedIn Learning

All the same Lynda.com content you know and love

Plus, personalized course recommendations tailored just for you

Get LinkedIn Premium features to contact recruiters or stand out for jobs

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation

Segmenting based on behavior

Segmenting based on behavior: Optimizing Marketing Emails
Segmenting based on behavior: Optimizing Marketing Emails

If you are able to catch qualified users at the right time in the buying process, you can overcome objections, re-engage them through a winning offer via email, increase your brand reputation and hopefully increase their lifetime value. In this video Mike beings by talking about why behavior should matter to you, then addresses five core behaviors you can use to segment your email database, as well as a few other luxury item behaviors that most marketers will overlook.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 6m
Duration
182,694
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving Lynda.com and will be automatically redirected to LinkedIn Learning to start your free trial.