Join Virginia O'Connor for an in-depth discussion in this video Running Inbox Inspections, part of Learning MailChimp.
- Nothing is worse than putting all your hard work…into building a great email campaign,…and then have it land silently…in your subscriber's spam folder.…MailChimp built the Inbox Inspector for just this reason.…You can't control the spam filters,…so you're going to have to figure out…how to work with them.…Inbox Inspector runs your emails,…not a real email, don't worry,…your subscribers won't see this,…through a test that identifies which filters…it passed and which filters it failed,…so that you can improve your campaigns…and make sure that more emails…actually arrive in your subscriber's inboxes.…
MailChimp uses SpamAssassin,…and open-source tool that email administrators love,…to give each email a score based on the content…it might consider spammy.…Inbox Inspector is available for paid accounts,…so we'll be using a paid account that I run…to see how this works.…In this video, we've already run the Inbox Inspection,…and we're going to review the results.…You'll find the Inbox Inspector in the Reports tab.…We recently ran this inspection,…
And if you find your subscriber list grows beyond the 2,000-address limit imposed in the free app, check out the tutorials where Virginia shows you how to upgrade to the paid version of MailChimp, which contains one of its most useful features: autoresponders.
- Setting up a free MailChimp account
- Adding and importing subscribers
- Working with email templates
- Sending your first email campaign with MailChimp
- Viewing reports
- Adding a signup form to your website
- Managing subscriber lists
- Improving your click and open rates
- Upgrading to a paid MailChimp account