People live busy lives. From the moment most customers wake up until the moment they receive your targeted messaging they may not only forget how they know you, but they may also be openly hostile to you invading their inbox, even if they invited you in the first place. To help customers remember, best practice denotes adding a small reminder in the body of your email. In this video Mike introduces the reminder feature, why it’s important for the customer and also why it’s important for you as an email marketer.
- [Voiceover] Have you ever been in a social situation…meeting some friends of friends,…when you introduce yourself to someone new,…and they say, "Yeah, we've met a few times before"?…Whoops.…You know, we all live busy lives,…and sometimes you need a little reminder…on how you're connected to a person you know…or even an email list you've signed up with.…In email marketing, it's always a good idea…to remind people how you got their email address.…Especially if they're relatively new customers,…they may have forgotten they even gave you…that information in the first place.…Adding a slight reminder, such as we've done here…for Hansel & Petal, allows you to add a personal touch…to what can feel like a general email marketing blast.…
But it's not just about helping the customer,…it's also about covering your bases.…As many of you know,…unfortunately some people…will always click the dreaded Report Spam button,…or they make take the more aggressive action,…of sending an email to the Federal Trade Commission…if they're really upset.…
Optimization strategist Michael Duquet helps you take your newsletters and eblasts and refine them into targeted, revenue-generating emails that your customers actually want to read. He walks you through choosing the best tool for your company, defining your micro and macro goals, and creating a believable sender persona. Then, he goes deep into segmenting: creating granular lists based on demographics (such as geolocation, gender, income, or industry) and behaviors (such as purchases, emails read, or clicks). He also reviews the best practices for mobile emails, including eye flow and the role of images and video. Finally, he shows how to perfect your engagement with tips on writing effective subject lines, placing your calls to action, and sending emails at the right time.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up email for the best screen resolution
- Getting the right email marketing tools
- Defining the customer contact journey
- Sending onboarding emails
- Researching emails
- Segmenting emails
- Building your persona
- Optimizing emails for mobile viewing
- Optimizing the subject line
- Sending email at the right time