is now LinkedIn Learning!

To access courses again, please join LinkedIn Learning

All the same content you know and love

Plus, personalized course recommendations tailored just for you

All the same access to your Lynda learning history and certifications

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation is no longer available for individual subscribers. Please go to LinkedIn Learning to access your account if you moved or to sign up for a new account. For additional support, reach out to [email protected]

Remind customers how they know you

Remind customers how they know you: Optimizing Marketing Emails (2016)
Remind customers how they know you: Optimizing Marketing Emails (2016)

People live busy lives. From the moment most customers wake up until the moment they receive your targeted messaging they may not only forget how they know you, but they may also be openly hostile to you invading their inbox, even if they invited you in the first place. To help customers remember, best practice denotes adding a small reminder in the body of your email. In this video Mike introduces the reminder feature, why it’s important for the customer and also why it’s important for you as an email marketer.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 6m
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving and will be automatically redirected to LinkedIn Learning to access your learning content.