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Remind customers how they know you

Remind customers how they know you: Optimizing Marketing Emails
Remind customers how they know you: Optimizing Marketing Emails

People live busy lives. From the moment most customers wake up until the moment they receive your targeted messaging they may not only forget how they know you, but they may also be openly hostile to you invading their inbox, even if they invited you in the first place. To help customers remember, best practice denotes adding a small reminder in the body of your email. In this video Mike introduces the reminder feature, why it’s important for the customer and also why it’s important for you as an email marketer.

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Skill Level Intermediate
1h 6m
Duration
182,267
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