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Personalize automated emails

Personalize automated emails: Optimizing Marketing Emails (2016)
Personalize automated emails: Optimizing Marketing Emails (2016)

For customers who receive an email from a company, the scariest moment can be when they think a person is responding to them, only to realize it’s an automated message, devoid of personality or relevance to their specific situation. In this video Mike talks about how personalizing your automated messages can be a great way to put your customers at ease and increase the effectiveness of future marketing emails. Mike then goes on to give concrete examples of what automated messages should be personalized and how.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 6m
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