In this video, learn how to examine your audience data regularly. When people understand how their audience data can be used effectively, their email marketing strategy gets more results.
- [Instructor] Email marketing is one of the most measurable … marketing strategies available. … We can track everything from who opened and clicked … to where the subscriber lives, … and what links they clicked on. … One thing I want to encourage you to do regularly … is to look at your campaign performance broadly, … rather than just on a campaign by campaign basis. … This will help you look at what strategies are working … and inform your future marketing decisions. … The most effective marketers look beyond opens and clicks … to longterm subscriber activity, … engagement trends, and the email list health. … Focusing on engagement trends … rather than the easy indicators like open rates … will help you be more effective with your time and energy … while delivering the most relevant content … to your most engaged subscribers. … Rule number one for monitoring your audience … is to think engagement first. … The purpose of an email marketing strategy … has always been to develop a longterm relationship …
Skill Level Intermediate
Content Marketing for Social Mediawith Colleen Jones57m 45s Beginner
Social Media Marketing: Strategy and Optimizationwith Martin Waxman54m 57s Intermediate
Marketing Foundations: Automationwith Jonathan Chang42m 48s Beginner
1. Fit Email into Any Marketing Plan
2. Identify All Types of Emails
3. Optimize Everything
4. Monitoring and Revising
Monitor email audience data3m 27s
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