Skip navigation

Micro vs. macro goals

Micro vs. macro goals: Optimizing Marketing Emails
Micro vs. macro goals: Optimizing Marketing Emails

Email goals can be a mix of large and small, short term and longer term. In this video Mike discusses the difference between macro, revenue generating goals and the equally important micro, or interest, goals. He then explains a central challenge email marketers face when deciding upon their goals and proposes another solution for determining the effectiveness of each email send.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 6m
Duration
77,515
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now