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Micro vs. macro goals

Micro vs. macro goals: Optimizing Marketing Emails (2016)
Micro vs. macro goals: Optimizing Marketing Emails (2016)

Email goals can be a mix of large and small, short term and longer term. In this video Mike discusses the difference between macro, revenue generating goals and the equally important micro, or interest, goals. He then explains a central challenge email marketers face when deciding upon their goals and proposes another solution for determining the effectiveness of each email send.

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Skill Level Intermediate
1h 6m
Duration
130,683
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