Put the popular MailChimp email platform to work for you, whether you've inherited an account or are starting to send emails for the first time. Virginia O'Connor will help you set up and import subscriber lists, and use groups, segments, and subscriber profiles to target your messaging for different types of audiences. Then learn how to use and customize email templates, test your email before you hit Send, and review your campaign results. Virginia will also show how to tailor your sign-up form, integrate with social media, and engage subscribers in creative ways that encourage them to open your emails and respond to calls to action. And, if you find your subscriber list grows beyond the 2,000-address limit imposed in the free app, check out the tutorials where Virginia shows you how to upgrade to the paid version of MailChimp, which contains one of its most useful features: autoresponders.
MailChimp Fundamentals (2014) will be retired from the lynda.com library on June 20, 2016. Training videos and exercise files will no longer be available, but the course will still appear in your course history and certificates of completion. For updated training, check out MailChimp Fundamentals in the lynda.com Online Training Library.
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