In this video, learn how to determine what components make your email footers great. When people pay attention to the footer of their email and learn to use it to their advantage, their list gets stronger.
- [Instructor] The footer of your email … is a valuable part of your email strategies. … Mistakes in this area can do real damage … to the health of your audience list … and even get your list blocked by spam filters. … What you include in your footer depends of course, … on the intent of the email, … but here's a list of components … that you might want to include in your footer. … Ideally, you want the footer of your email … to be visually distinct and attractive, … as well as useful to your reader. … Let's take a look at some examples. … Rough Wear is a company that provides venture gear … for people and their dogs. … This is an image from their regular newsletter footer … and it contains some elements that I want to point out. … The support information is provided. … They do include some sales information about free shipping. … We're invited to join them on social media … and we can manage our preferences and even unsubscribe. … They've kept their voice consistent even in the footers …
Skill Level Intermediate
Content Marketing for Social Mediawith Colleen Jones57m 45s Beginner
Social Media Marketing: Strategy and Optimizationwith Martin Waxman54m 57s Intermediate
Marketing Foundations: Automationwith Jonathan Chang42m 48s Beginner
1. Fit Email into Any Marketing Plan
2. Identify All Types of Emails
3. Optimize Everything
4. Monitoring and Revising
Monitor email audience data3m 27s
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