Join Virginia O'Connor for an in-depth discussion in this video Improving click and open rates, part of Learning MailChimp.
- After you have sent a few emails…you'll probably want to do some analysis…on how you're doing.…We'll take a look at the common problems…that can cause poor click and open rates,…but first a word of caution.…You can't read your subscriber's minds…and you can't predict exactly why…they might be skipping past your emails.…There are any number of reasons…why your email campaigns are performing the way they are.…In the case of our Wisdom Pets example…a subscriber may have recently lost their pet…and simply cannot bear to read your emails,…so they delete them before they're opened in the inbox.…
One can hardly blame them.…The following are some of the more common problems…that cause poor click and open rates.…Boring subject lines is a big one.…It happens.…Good subject lines are hard to write…and you have to get really creative…in order to catch the eyes of very busy people…with very full inboxes.…In my experience a good subject line…has two components.…It looks worth reading…and it gives a hint at what's inside.…Now I realize that gives you a whole lot of leeway…
And if you find your subscriber list grows beyond the 2,000-address limit imposed in the free app, check out the tutorials where Virginia shows you how to upgrade to the paid version of MailChimp, which contains one of its most useful features: autoresponders.
- Setting up a free MailChimp account
- Adding and importing subscribers
- Working with email templates
- Sending your first email campaign with MailChimp
- Viewing reports
- Adding a signup form to your website
- Managing subscriber lists
- Improving your click and open rates
- Upgrading to a paid MailChimp account