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How users browse on mobile

How users browse on mobile: Optimizing Marketing Emails (2016)
How users browse on mobile: Optimizing Marketing Emails (2016)

It’s never been more important for you to know how users read your messages on mobile before you dive into how to make your emails mobile responsive. In this video Mike talks about the key differences you need to consider: clicking vs. scrolling, how we use our thumbs, how we engage with email actions and what areas of your emails could become ice cold zones for potential actions.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 6m
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