Eyeflow is a consideration that every email marketer needs to make, especially when it comes to creating mobile first emails. In this video Mike gives five bankable mobile email considerations when planning the layout and copy of your next email marketing campaign. Addressing these user experience factors not only allow you to break from the current state of your email templates but also help your message and actions take center stage.
- [Voiceover] People read emails differently…on desktop devices than they do mobile devices.…So how does this help you when you're…trying to choose how your emails will look?…The best mobile emails feature…the following format and design.…A single column layout.…Unless you want to fit your content into a column…that's less than 300 pixels, here's a hint, you don't,…stick to a single column presentation.…Mobile readers have no problem…scrolling downward with their thumb,…it's not a drawback if the content is worth it,…so stack your sections on top of each other.…
If you're as impatient as I am,…there's nothing worse on mobile…than thinking something's linked,…tapping on it, and nothing happens.…Tapping a button on mobile should be clear and rewarding.…Use a depressed effect when possible,…so the button actually sinks into the email once tapped.…Give ample spacing.…I always joke that a Modern UX designer's idea…of a perfectly designed room…is a room painted all white with nothing in it…but a sign over the door that says "door."…
Optimization strategist Michael Duquet helps you take your newsletters and eblasts and refine them into targeted, revenue-generating emails that your customers actually want to read. He walks you through choosing the best tool for your company, defining your micro and macro goals, and creating a believable sender persona. Then, he goes deep into segmenting: creating granular lists based on demographics (such as geolocation, gender, income, or industry) and behaviors (such as purchases, emails read, or clicks).
He also reviews the best practices for mobile emails, including eye flow and the role of images and video. Finally, he shows how to perfect your engagement with tips on writing effective subject lines, placing your calls to action, and sending emails at the right time.
- Setting up email for the best screen resolution
- Getting the right email marketing tools
- Defining the customer contact journey
- Sending onboarding emails
- Researching emails
- Segmenting emails
- Building your persona
- Optimizing emails for mobile viewing
- Optimizing the subject line
- Sending email at the right time