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Define the customer contact journey

Define the customer contact  journey: Optimizing Marketing Emails (2016)
Define the customer contact  journey: Optimizing Marketing Emails (2016)

The biggest mistake email marketers make is assuming all customers are the same. Some recipients may be familiar with your brand and your products or services, while others not only may not be aware of what makes you unique, but also what your core offering is. Customizing your message to a specific audience based on where they are in their customer journey should be the first step in planning out your customer contact schedule. In this video Mike talks about the different phases of the customer journey from an email marketing perspective and gives a short outline of a sample contact overview.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 6m
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