From the course: Mailchimp Essential Training
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Create a new audience in Mailchimp - MailChimp Tutorial
From the course: Mailchimp Essential Training
Create a new audience in Mailchimp
- [Instructor] No matter what the size of your organization or group, great marketing starts with an up-to-date audience and important data, like who interacted with your messages or how often they read your emails. MailChimp provides some very useful and flexible tools to manage this information so that you can create email campaigns that your audience wants to receive. To see all of your audiences, you'll select the dropdown here in the Audience dashboard and choose View audiences. Two Trees only has one audience in this dashboard, and that's actually a good thing, because MailChimp billing is based on the number of contacts you have across all audiences. If you are diligent about tagging your contacts and managing the interest groups and segments, one audience can easily accommodate different types of contacts, like vendors, customers, partners, et cetera. Plus, it makes reporting easier when you're not looking at…
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