From the course: Mailchimp Essential Training

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Create audience groups

Create audience groups - MailChimp Tutorial

From the course: Mailchimp Essential Training

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Create audience groups

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- [Instructor] MailChimp groups are audience fields that identify subscribers' interests. Essentially, groups let your subscribers choose what content they want to receive from you. This is a great way to nurture your audience and build desire to open your campaigns. There are two ways to create audience groups. One is when you're creating a sign-up form and the other is using Groups in your Audience dashboard, and that's what I'm going to show you now. To get started, you're going to go to the Audience dashboard. And I'm going to show you how to find the groups first. So we'll go to Manage Audience and select Manage Contacts. And down here, you see this Groups button. And you see that we have no groups listed here yet. So to create a group, we're going to click the Create Groups button. We can choose an option for how the groups will appear on your sign-up form, as radio buttons or check boxes, depending on how you want your…

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