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Choose the right sender

Choose the right sender: Optimizing Marketing Emails
Choose the right sender: Optimizing Marketing Emails

Behind every email that arrives in your inbox is a person pressing “send”. The recipient of your email has no idea who is behind the email service provider creating and sending those campaigns. From a customer contact perspective, this black hole of knowledge can lead your readers to be closed off from the moment they get your campaign, when you want them to be open and receptive to your message. In this video Mike discusses why the sender is important not only from a naming perspective but also in considering the send email address and offers some tips on optimizing your “send” information before finishing with the format you should adopt in the sender persona.

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Skill Level Intermediate
1h 6m
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