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Brand vs. personality

Brand vs. personality: Optimizing Marketing Emails (2016)
Brand vs. personality: Optimizing Marketing Emails (2016)

The combination of characteristics and qualities that make up your company is known as your brand’s personality. However in an email marketing context, personality can also mean the approach or demeanor you show customers you’re reaching out to. Showing too little personality means your emails will be dry and technical, but showing too much could make your company appear childish or unprofessional. In this video Mike emphasizes the need to define your brand’s email personality through self-questioning and then offers six tips to help you come up with the best personality to convey to your clients.

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Skill Level Intermediate
1h 6m
Duration
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