Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of Lynda.com means you agree to these revised documents, so please take a few minutes to read and understand them.

Addressing the fold

Addressing the fold: Optimizing Marketing Emails
Addressing the fold: Optimizing Marketing Emails

Most companies will put their strongest value proposition and call to action above the “fold” so readers don’t need to use their mouse to scroll in order to find out what’s being offered or sold. In this video Mike discusses the problem with below the fold content and provides a rationale for why it should be addressed in your own email design.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 6m
Duration
136,911
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now