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Addressing the fold

Addressing the fold: Optimizing Marketing Emails (2016)
Addressing the fold: Optimizing Marketing Emails (2016)

Most companies will put their strongest value proposition and call to action above the “fold” so readers don’t need to use their mouse to scroll in order to find out what’s being offered or sold. In this video Mike discusses the problem with below the fold content and provides a rationale for why it should be addressed in your own email design.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 6m
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