Join Virginia O'Connor for an in-depth discussion in this video Adding secondary users, part of Learning MailChimp.
- As you've probably guessed, a campaign is just another word for an e-mail newsletter, and MailChimp refers to them as campaigns. As an account owner, you'll want to own and manage your MailChimp account, but often, someone else is doing the work of designing and writing the campaigns. Lots of business owners do this when they have a freelancer running their e-mail campaigns for example. We're going to invite another user to have access to this account. To do this, we'll start by selecting the Account and choosing Settings, Users.
We're going to invite the admin assistant for the office to be an editor to our Wisdom Pet's MailChimp account. We've typed in her e-mail, and now we're going to choose the level of access Kimberly has to this account. Viewer access is what you give your team members who only care about the reports. This could be your boss, a client, if you're a freelancer, or other department heads, if you're in part of a larger company. Authors can create campaigns. They can review the results, but they can't send a campaign.
This is the access you choose when you want to have someone writing your campaigns, but you want to have final approval. This is the access we're going to give to Kimberly. Managers have full access all the way up to administrative details like adding new users or on closing the account. There is, of course, only one admin user, so if you work on a team, you want to create the admin, then create users for everyone on your team, perhaps even yourself, and then put the admin user away. Next, we'll add a message for Kimberly so she understands what to do when she gets the invitation e-mail.
When you click the Send button, you'll see a Pending invitation. Don't worry. You can revoke or change access anytime with your admin login. Once Kimberly sees the e-mail message, she can click and create her login to join MailChimp. As you think about how to create and manage your e-mail campaigns, think about the other people in your office that you might want to add as users, and send them an invitation to join. If you have a number of lists and several marketing efforts, it can be much easier to divide up the work if you have help.
And if you find your subscriber list grows beyond the 2,000-address limit imposed in the free app, check out the tutorials where Virginia shows you how to upgrade to the paid version of MailChimp, which contains one of its most useful features: autoresponders.
- Setting up a free MailChimp account
- Adding and importing subscribers
- Working with email templates
- Sending your first email campaign with MailChimp
- Viewing reports
- Adding a signup form to your website
- Managing subscriber lists
- Improving your click and open rates
- Upgrading to a paid MailChimp account