About the Author
Luke Wroblewski is an internationally recognized digital product leader who has designed or contributed to software used by more than 700 million people worldwide.
Luke was co-founder and Chief Product Officer of Bagcheck, which was acquired by Twitter, Inc. just nine months after being launched publicly. Prior to this, Luke was an Entrepreneur in Residence at Benchmark Capital and the Chief Design Architect (VP) at Yahoo!, Inc., where he worked on product alignment and forward-thinking integrated customer experiences on the web, mobile, TV, and beyond.
Luke is the author of the upcoming book Mobile First, two already popular Web design books (Web Form Design and Site-Seeing: A Visual Approach to Web Usability) and many articles about digital product design and strategy. He is also a consistently top-rated speaker at conferences and companies around the world, and a co-founder and former board member of the Interaction Design Association (IxDA).
Previously, Luke was the lead user interface designer of the platform team at eBay, Inc., where he led the strategic design of new consumer products (such as eBay Express and Kijiji). He also founded LukeW Ideation & Design, a product strategy and design consultancy, taught graduate interface design courses at the University of Illinois, and worked as a senior interface designer at the National Center for Supercomputing Applications (NCSA), the birthplace of the first popular graphical web browser, NCSA Mosaic.