From the course: Graphic Design: Logo Design Tips and Tricks
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Be consistent
From the course: Graphic Design: Logo Design Tips and Tricks
Be consistent
- If you're like me, you love to design. One of the hardest things about the job is that once we've designed a logo, we have to leave it alone. Don't touch it, ever. Don't change it, ever. Don't tweak it. Don't even breathe on it. Use it the same way, every time. It's the repetition that makes it strong. By the time you're bored with your logo, the public is just beginning to notice it. When I say don't mess with it, I mean don't mess with it. I have, as an example, I Love New York. Designed in the 1970's by the legendary Milton Glaser, I understand on a taxi cab ride. And I'm sure you've all seen this, especially you New Yorkers. Its strength comes from its human connection. The red heart started a pop culture trend that still exists, and its simplicity, just straight up black type, the typeface is American Typewriter, red heart, white field. These are just the strongest, highest contrast colors. And here's the thing, here's why it's so recognizable. You always see it exactly this…
Contents
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How not to design a logo3m 51s
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The real Apple2m 10s
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Keep it simple9m 58s
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Try repeating elements57s
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Don't mix styles1m 48s
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It doesn't have to be unique1m 41s
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It doesn't need an obvious connection4m 8s
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Don't be swayed by showy typefaces1m 56s
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Keep name and mark separate4m 29s
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Be consistent2m 37s
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A few trouble spots5m 28s
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Think beyond the logo8m 42s
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