Learn about six different visual effects, from transparency to optical illusion, that you can use in your logo concepts to communicate the right message.
(xylophone music) - As designers, we're probably the first to be stopped mid-step by a stunning visual. We recognize the difference between a nice logo and one that can capture our heart and our imagination. Most of you know how to craft beautiful brand imagery, but now we're going to equip you with an amazing kit of visual effects, a kit that will reveal the prized industry methods for turning a great concept into an exceptional identity.
In this course, we'll share with you how to create an inner aura of light by using transparencies that can make clients and consumers feel assured by a promise of clarity. We'll discover a technique for describing complex concepts in a way that stumped fellow designers for ages. We're going to share how three-dimensional logos can become so enticing, you'll have consumers wanting to reach out to touch your design. We have so much to discuss, and I'm excited you're here.
If you're ready to learn, let's talk logos.
- Exposing complexity with transparency
- Find synergy in numbers
- Creating the illusion of form
- Applying personality with patterns
- Creating a narrative with light and shadow
- Using optical illusion to intrigue
Skill Level Intermediate
1. Transparency: Flat
2. Transparency: Dimensional
3. Three-Dimensional Shapes
Hidden: In plain sight4m 35s
Next steps2m 8s
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