From the course: Logo Design: Symbolism in Nature
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Trees tell us where
- Since various trees are indigenous to various parts of the world or varying climates, we can easily identify the geography of a client in a very subtle way. Each of these marks have a secondary story of significance, but groupings of Italian cypresses immediately place me in the hillsides of Tuscany. They make for a romantic picture wherever they are. Palm trees, anyone? You tell me. Where does this take you? It could vary from Miami or LA to a tropical island or the Middle East. More than pinpointing a place on a map, I get relaxation in the sun from this collection. I think it's fair to say all of these want to include a bit of that in their message. I'm also fond of the diversity of styles used to sell me on all of these being palm trees. Another example of just how impressionable we are, and if that last set took me to the beach, this set puts me smack in the mountains or in northern latitude with significant pine trees. The tree in the recycle mark tells me there is a forest…
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