Join Bill Gardner for an in-depth discussion in this video Texture: Tactile messenger, part of Logo Design: Visual Effects.
…These logos may look like they have a traditional gradient to them,…but on closer inspection they've used a much coarser and irregular texture.…This process, called mezzotint, is ideal for logos…because the texture holds up even when reduced.…A precursor to traditional halftones, the Italian term…mezzo means half and tint refers to tone.…So literally, halftone.…Because this technique was used…generations ago, consumers perceive its use…as vintage, or hearkening back to a period of superior craftsmanship.…
It is a subtlety, but I can assure you,…the method of tonality or register can not be overlooked.…Be aware a logo created with this technique that is too contemporary…may appear to be a bit of a mismatch in the public's mind.…If these designs appear to be shoddily stenciled with a can…of spray paint, so be it because that's exactly their intent.…A rough texture with a coarse over spatter will give the essence…of either an industrial application or someone tagging where they shouldn't be.…
There is a place for these and it…
- Exposing complexity with transparency
- Find synergy in numbers
- Creating the illusion of form
- Applying personality with patterns
- Creating a narrative with light and shadow
- Using optical illusion to intrigue
Skill Level Intermediate
1. Transparency: Flat
2. Transparency: Dimensional
3. Three-Dimensional Shapes
Hidden: In plain sight4m 35s
Next steps2m 8s
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