Join Bill Gardner for an in-depth discussion in this video Stars: Sky navigation, part of Logo Design: Symbolism in Nature.
- Much as early civilizations looked to the skies to track time, they also used the dark night skies to trace the stories of the gods and deities. They found in the stars their heritage and the lore of their culture. Constellations became a spinning book of knowledge to pass on from generation to generation. This may be why designers find such value in the imagery of stars. We, too, tell stories in our logos and the night sky is a perfect place for us to cast new heroes and write a new mythology.
Imagined or real, the opportunity to use the language of a constellation pays off for the STARLAND CAFE with the discovery of their own place in the sky. This law firm finds the Libra constellation a bit too convenient to pass up when looking for truth and justice above. And this mark for AirShows DownUnder picks up the Southern Cross, only visible in the lower hemisphere, as it's emblazoned on the Australian flag.
The star, as discussed in detail in the Lynda course on LogoLounge: Shapes and Symbols in Logo Design, is one of the most universal icons designers use. But when looking at the star as an element of nature and the night sky it takes on a much more focused purpose. Let's recall that stars give us guidance and light. They are both tiny specks on the sky and the largest thing that we can imagine.
They're unobtainable yet the subject of our aspiration. To a navigator they are the language of their trade. And to a designer they are an indispensable analogy.
- Understanding how globes "read" in design
- How to use water
- The meaning of sun, moon, and stars
- What trees tell us
- Weaving a deeper message with plants
- Storytelling with flowers