From the course: Logo Design: Visual Effects
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Spatial puzzles: An homage to M. C. Escher
From the course: Logo Design: Visual Effects
Spatial puzzles: An homage to M. C. Escher
We have all, at one time or another, come across an optical illusion that leaves us to ponder and imagine whether this impossibility is in fact possible. When I see these worked in to an identity, I know that they are banking on the consumer pausing to participate by investigating the logo. It will make you stop. But, what is the reason for incorporating such a gimmick? Very simply, it speaks to your client's ability to achieve the impossible. Or, at least, the improbable. If your client is thoughtful and inquisitive, this type of logo will signal that no task is beyond them. If others have thrown their hands up in resignation, your client takes that as a challenge to develop a solution that others could not imagine. These two are optical illusions. But they are much less blatant about it and often kind of creep up on the consumer when they are least expecting it. I refer to these as flip flops, because a consumer may be mid-gaze when suddenly, the entire image appears to invert, and…
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