Join Bill Gardner for an in-depth discussion in this video Shifted: Offsetting a single idea, part of Logo Design: Visual Effects.
…Look at how these marks seem to be in motion.…Even though they appear to be shifting, I couldn't say if…they're on their way together or, if indeed, they're shifting apart.…Because these marks are composed…of alpha-numeric characters, they already convey…a message of a quantity or a word or a name.…Placing them in action with transparencies could indicate…a shift from cool to warm, like One Journal…Square or maybe a vibrant coming together that…I detect in the Penn State Architecture 100 mark.…
On the other hand, I'm not so sure these are coming together or apart.…I just suspect that they're mis-registered.…Notice that the colors used to create the…transparent effect are cyan, magenta, yellow, and black.…Yep, that's CMYK to us and what the rest of the world…knows is the inks that they have to buy for their printer.…When you see this in a logo, you can be sure the client is…trying to let the world know that they're willing to shake it up a bit.…That they have to be pressed pretty hard to conform.…
And that they're vibrancy can't be constrained by molds of society.…
- Exposing complexity with transparency
- Find synergy in numbers
- Creating the illusion of form
- Applying personality with patterns
- Creating a narrative with light and shadow
- Using optical illusion to intrigue
Skill Level Intermediate
1. Transparency: Flat
2. Transparency: Dimensional
3. Three-Dimensional Shapes
Hidden: In plain sight4m 35s
Next steps2m 8s
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