Join Bill Gardner for an in-depth discussion in this video Picture frames: Diverse personality, part of Logo Design: Visual Effects.
…Though we discuss gradients elsewhere in this lesson, utilizing this treatment on…these marks is not about trying to give dimension to a surface.…The use of gradients here, is more about conveying a process, often…by a color shift from one side of the spectrum to the other.…It maybe the idea of a process that takes you from warm…to cool, or it may be about transitioning from one season to another.…The correct name for transitioning from one color to another is a split fountain.…
This is a phrase derived from the print industry, when…two colors have ink or loaded on opposite sides of the…same press head, for a few magical moments the colors…would start to blend in the middle, creating a vibrant transition.…That's the exact reason these logos take advantage of this.…They all express, for the client, a vibrant transition.…Keeping with this theme of irregularities, marks that appear to have been…crafted with watercolors certainly express an imperfect human touch we're called for.…
The surface treatment allows these logos to…
- Exposing complexity with transparency
- Find synergy in numbers
- Creating the illusion of form
- Applying personality with patterns
- Creating a narrative with light and shadow
- Using optical illusion to intrigue
Skill Level Intermediate
1. Transparency: Flat
2. Transparency: Dimensional
3. Three-Dimensional Shapes
Hidden: In plain sight4m 35s
Next steps2m 8s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.