From the course: Logo Design: Visual Effects
Unlock the full course today
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Motion: A dizzying possibility
From the course: Logo Design: Visual Effects
Motion: A dizzying possibility
In earlier years, designers had to be concerned with over-enlarging a printed logo, for fear of exposing what is referred to as a bindaid dot pattern. It was a closeup of the pattern created by thousands of microdots to print an image in CMYK or to create the appearance of a gradient. Allowing these dots to be perceptible used to be a major faux pas, but occasionally we see this pattern being embraced by designers for a very different reason. Using this effect on the edge of a logo can almost be visually disturbing, and if that means gathering someone's attention, that may not be all bad. If it occasionally allows us to stop a consumer and if it's used in the right context, this little illusion can actually be very arresting. I'm a particular fan of this seagull logo used by an Italian shipping company AJ Mobilità. I see this image and I immediately feel like I'm standing in a hazy port with this firm's container ships and these birds cutting through the fog at the same time. Both…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.