Join Bill Gardner for an in-depth discussion in this video Motion: A dizzying possibility, part of Logo Design: Visual Effects.
…In earlier years, designers had to…be concerned with over-enlarging a printed logo,…for fear of exposing what is referred to as a bindaid dot pattern.…It was a closeup of the pattern created by thousands of microdots to…print an image in CMYK or to create the appearance of a gradient.…Allowing these dots to be perceptible used to be a major faux pas, but occasionally…we see this pattern being embraced by designers for a very different reason.…
Using this effect on the edge of a logo can almost be visually disturbing,…and if that means gathering someone's attention, that may not be all bad.…If it occasionally allows us to stop a consumer and if it's used in the…right context, this little illusion can actually be very arresting.…I'm a particular fan of this seagull logo…used by an Italian shipping company AJ Mobilità.…I see this image and I immediately feel like I'm standing in a hazy port…with this firm's container ships and these birds…cutting through the fog at the same time.…
Both veteran seafarers completely comfortable in their environment.…
- Exposing complexity with transparency
- Find synergy in numbers
- Creating the illusion of form
- Applying personality with patterns
- Creating a narrative with light and shadow
- Using optical illusion to intrigue
Skill Level Intermediate
1. Transparency: Flat
2. Transparency: Dimensional
3. Three-Dimensional Shapes
Hidden: In plain sight4m 35s
Next steps2m 8s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.